VAN LEEUWEN
Now nationwide. But when we began work for the New York upstarts,
Van Leeuwen had a product, but lacked a brand.
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14 YEAR’S WORTH OF KEEP CLIMBING:
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BE STUPID:
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A CLASS, KIND OF:
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MAKING A CASE FOR GOODNESS BY THE CASE:
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CONTEXT CHANGES EVERYTHING:
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PARTNERSHIP WORK:
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BA-DA-BA-BA-BA:
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NOW STUFFED WITH EVEN MORE STUFF:
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FOR THOSE THINKING “TELL ME MORE OF THIS HANDSOME SCALLYWAG”:
Working with Pentagram’s sophisticated, negative space aesthetic, we added a W+K layer of fun. Our voice for the brand is now found everywhere from Van Leeuwen stores to social to POS to the copy on the back of every carton.
CD: Sean McLaughlin w/Matt Moore w/Michael Hagos; Art Director: Hope Jordan w/ Trinh Pham; Writer: Ben Bliss w/ Allison Lackey; Director: Kirsten Gladney
