OOH
Delta did all kinds of traditional OOH. This is not that. This is this.
OOH #1
The Delta Dating Wall
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14 YEAR’S WORTH OF KEEP CLIMBING:
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BE STUPID:
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A CLASS, KIND OF:
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MAKING A CASE FOR GOODNESS BY THE CASE:
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CONTEXT CHANGES EVERYTHING:
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PARTNERSHIP WORK:
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BA-DA-BA-BA-BA:
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NOW STUFFED WITH EVEN MORE STUFF:
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FOR THOSE THINKING “TELL ME MORE OF THIS HANDSOME SCALLYWAG”:
Like, for the sake of argument, let’s say Delta wants to know which existing OOH or print ad of theirs W+K should use for this painted OOH space their media company bought. The answer: none of them.
CD: Sean McLaughlin w/ John Parker;
Writer: Ian Hart; Art Director: Jess Shriftman
OOH #2
Delta Graffiti Walls
Delta wanted to promote their International routes from L.A. Using these large-scale, painted wall buys, we imported graffiti from around the globe to the streets of Los Angeles. The result were ads, sure, but also art.
CD: Sean McLaughlin w/ John Parker;
Writer: Michelle Lamont; Art Director: Rose Sacktor
