OLYMPICS
For both the Summer Games and Winter Games,
we debuted work that would go on to become NBC’s highest-rated spots.
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14 YEAR’S WORTH OF KEEP CLIMBING:
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BE STUPID:
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A CLASS, KIND OF:
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MAKING A CASE FOR GOODNESS BY THE CASE:
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CONTEXT CHANGES EVERYTHING:
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PARTNERSHIP WORK:
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BA-DA-BA-BA-BA:
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NOW STUFFED WITH EVEN MORE STUFF:
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FOR THOSE THINKING “TELL ME MORE OF THIS HANDSOME SCALLYWAG”:
CD: Sean McLaughlin w/ Michael Hagos;
Writer: Allison Lackey; Art Director: Trinh Pham;
Director: Lance Acord
CD: Sean McLaughlin w/ Michael Hagos;
Writer: Allison Lackey; Art Director: Trinh Pham;
Director: AG Rojas
CD: Sean McLaughlin w/ Nik Reed;
Writer: Holden Rasche; Art Director: Peter Jostrand;
Director: Raine Allen-Miller
CD: Sean McLaughlin w/ Michael Hagos;
Writer: Allison Lackey; Art Director: Trinh Pham;;
Director: Georgia Hudson
CD: Sean McLaughlin w/ Nik Reed;
Writer: Holden Rasche; Art Director: Peter Jostrand;
Director: Raine Allen-Miller
Earned media included:
SOCIAL EXTENSION
“You Get You There”
Part game, part humblebrag, we created a plug-in to harness Delta’s trove of passenger data. It became an easy, sharable way for our passengers to show how the places Delta takes you to are the places that help make you.
CD: Sean McLaughlin w/ Nik Reed;
Writer: Holden Rasche; Art Director: Peter Jostrand
