THE KENNEDYS
A program more difficult to get into than Harvard 👀. Or Yale.
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14 YEAR’S WORTH OF KEEP CLIMBING:
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BE STUPID:
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A CLASS, KIND OF:
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MAKING A CASE FOR GOODNESS BY THE CASE:
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CONTEXT CHANGES EVERYTHING:
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PARTNERSHIP WORK:
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BA-DA-BA-BA-BA:
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NOW STUFFED WITH EVEN MORE STUFF:
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FOR THOSE THINKING “TELL ME MORE OF THIS HANDSOME SCALLYWAG”:
Giving back has long been a part of Dan Wieden’s legacy. The Kennedys are Exhibit A.
The Kennedys is an intense, advertising school for outsiders — be it outsider skills, outsider immigration status, outsider socio-economic factors. You take these outsiders and instead of them paying some ad school tuition, you pay them a living wage. A radical notion, eh?
There is no standardized curriculum. The Kennedys program is different office-by-office. Within each office, it is different year-by-year. If that all sounds shambolic, that’s because it is. I was fortunate enough to be selected to run Year 3 of the New York office. It was one of the hardest, most rewarding things I’ve done. Not just in advertising, but in my life.
h/t: Kyrik Gaines, Houston Ghasi Trent, Sam Starks, David Zheng, Sophie Bramnick, Henry Wang