DURACELL
Ran Duracell for a bit. Made some things.
ACTIVATION #1
DURACELL’S GAME LONGER GIVEAWAY
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14 YEAR’S WORTH OF KEEP CLIMBING:
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BE STUPID:
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A CLASS, KIND OF:
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MAKING A CASE FOR GOODNESS BY THE CASE:
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CONTEXT CHANGES EVERYTHING:
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PARTNERSHIP WORK:
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BA-DA-BA-BA-BA:
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NOW STUFFED WITH EVEN MORE STUFF:
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FOR THOSE THINKING “TELL ME MORE OF THIS HANDSOME SCALLYWAG”:
Batteries are gaming fuel. But commercials aimed at gamers are often iterative. To stand out in this very crowded field, we didn’t do a commercial. We did a one-of-a-kind event. At Halo Infinite’s launch, one lucky gamer got the thing they really needed: not batteries — time. Unlimited time. Starting on launch day, one winner got an all expenses paid trip to a bespoke Palm Springs mansion, complete with butler, a chef, and batteries. What they didn’t get was interrupted.
CD: Sean McLaughlin w/ Michael Hagos;
Art Director: Peter Jostrand; Writer: Michelle Smith
FILM #1
DURACELL’S HOLIDAY SPOT, “IT MATTERS”
CD: Sean McLaughlin w/ Michael Hagos;
Art Director: Bowook Yoon; Writer: Sara Carr; Director: Nora Kirkpatrick