RETAIL
Getting butts in airplane seats is tough. We did something tougher: retail.
RETAIL #1
THE WINDOW SEAT SHOP
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14 YEAR’S WORTH OF KEEP CLIMBING:
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BE STUPID:
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A CLASS, KIND OF:
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MAKING A CASE FOR GOODNESS BY THE CASE:
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CONTEXT CHANGES EVERYTHING:
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PARTNERSHIP WORK:
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BA-DA-BA-BA-BA:
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NOW STUFFED WITH EVEN MORE STUFF:
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FOR THOSE THINKING “TELL ME MORE OF THIS HANDSOME SCALLYWAG”:
Toward year’s end, top-tier fliers do something called “mileage runs.” Taking flights they don’t need to fly in order to try to reach the next status level. It’s wasteful. So we opened up a shop in key markets where purchases accrue mileage instead. More here.
YEAR ONE
CD: Sean McLaughlin;
Writer: Sara Carr; Art Director: Bowook Yoon
YEAR TWO
CD: Sean McLaughlin; Nik Reed;
Writer: Farin Nikdel; Art Director: Vicky Mo w/ Kirbe Bostick
Earned media included:
RETAIL #2
DELTA’S RUNWAY RUNWAY
Remember that global pandemic? Boy, was that sure something! Well, as hard as it was on airlines, it devastated small businesses. 45% of them went under. Delta decided to do something about it to lure small business back to the Delta fold. That something was the Runway Runway — a full-blown fashion show that took over L.A. fashion week. Even going so far as to get Issa Rae to host.
CD: Sean McLaughlin w/ Nik Reed;
Writer: Michelle Lamont; Art Director: Peter Jostrand
