DIESEL
Did all around pretty O.K.
-
14 YEAR’S WORTH OF KEEP CLIMBING:
-
BE STUPID:
-
-
A CLASS, KIND OF:
-
-
MAKING A CASE FOR GOODNESS BY THE CASE:
-
-
-
CONTEXT CHANGES EVERYTHING:
-
PARTNERSHIP WORK:
-
BA-DA-BA-BA-BA:
-
NOW STUFFED WITH EVEN MORE STUFF:
-
FOR THOSE THINKING “TELL ME MORE OF THIS HANDSOME SCALLYWAG”:
CD: Mike Byrne
Writer: Sean McLaughlin; Art Director: Ian Toombs w/ Kevin Lyons w/ Andrea Gustafson w/ Coral Garvey
As the campaign quickly took hold throughout the Diesel organization, it became a profit center. The product line, was ripped off extensively, and Renzo Russo, Diesel CEO, released his business book under the campaign name. Buy the book here.
