KEY MARKET ACTIVATIONS
In different key markets, Delta has different key problems.
Those problems are often boring, our solutions were anything but.
ACTIVATION #1
Delta’s 17:00 Bar
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14 YEAR’S WORTH OF KEEP CLIMBING:
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BE STUPID:
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A CLASS, KIND OF:
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MAKING A CASE FOR GOODNESS BY THE CASE:
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CONTEXT CHANGES EVERYTHING:
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PARTNERSHIP WORK:
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BA-DA-BA-BA-BA:
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NOW STUFFED WITH EVEN MORE STUFF:
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FOR THOSE THINKING “TELL ME MORE OF THIS HANDSOME SCALLYWAG”:
Delta’s biggest problem in Seattle? A lack of awareness of the airline’s destinations Internationally and beyond the west coast. To bring to life this vast network, we opened a one-of-a-kind bar: The 17:00 Bar. In America’s beer capital, this venue turned over its taps every hour on the hour, time zone by time zone, proving it really was 5 o’clock somewhere Delta flies.
CD: Sean McLaughlin; Art Director:
Peter Jostrand; Writer: Matt Simpson
ACTIVATION #2
Art Basel
For Art Basel in Miami, we began thinking of it as Art Basel in New York — after all, that’s where the galleries and a lot of the artists are. So on an invite-only plane ride down we turned a plane into an art gallery in the sky, complete with one hell of a party on the ground.
CD: Sean McLaughlin
Writer: Adam Van Dusen; Art Director: Benson Rong; h/t Alex Lianopolis
