NAMI

Mental health issues among adolescents has grown by 35%.

If we’re honest, a lot of advertising is for a questionable good. But working with NAMI, the National Alliance on Mental Illness, we put out some holiday messaging to raise awareness of the expectations we put on today’s kids. The feedback has been overwhelming.

CD: Sean McLaughlin w/ Jac Crowley;
Writer: Katie D’Augustine; Art Director:
Hope Jordan; Director: David Shane

Earned media included: