PRODUCT
How to launch a plane.
SWEATLAG
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14 YEAR’S WORTH OF KEEP CLIMBING:
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BE STUPID:
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A CLASS, KIND OF:
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MAKING A CASE FOR GOODNESS BY THE CASE:
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CONTEXT CHANGES EVERYTHING:
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PARTNERSHIP WORK:
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BA-DA-BA-BA-BA:
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NOW STUFFED WITH EVEN MORE STUFF:
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FOR THOSE THINKING “TELL ME MORE OF THIS HANDSOME SCALLYWAG”:
When Delta launched its A-350, they wanted people to know about it. But, let’s face it, most people have zero clue which model plane their butt is sitting in. So we brought to life the A-350’s jet lag fighting abilities. In part, using another known jet lag fighter: exercise. In L.A., bespoke Equinox gym classes with trainer-curated exercises, helped passengers sweat out the change in time zones.
CD: Sean McLaughlin w/ Jac Crowley
Art Director: Hope Jordan; Writer: Brad Phifer
Digital media was also used outside LAX to target very specific flights landing from very specific places.
All routines were filmed so that if you were headed East,
you could do the exercises from your hotel as well.
Plus, bespoke merch:
