OMG!!! That's so weird!!! I was just thinking about McDonald’s and their role in local communities around the globe, too!!!

It’s easy to think of McDonald’s as a corporate behemoth. But behind every pair of golden arches is a local franchisee, who employs locally, responds locally, and plays a vital role in area Ronald McDonald Houses. Through the McDonald’s Global Team, we created a suite of work to bring this fact to life.

credit: co-creative director with marques gartrell, writer: michelle lamont; matt rivitz, art director: rose sacktor; tyler magnusson, director: hayley anderson and ryan booth

(Social and print was all geotargeted to regions the company was doing the most work.)