OMG!!! That's so weird!!! I was just thinking about Equinox, too!!!

For those not familiar, Equinox is a gym we probably can't afford. Gym ads are boring. We tried to do something different.

credit: creative director. team: matt simpson, ian hart, rose sacktor, jessica shriftman. director: dustin cohen.

released super bowl sunday. credit: creative director. team: ian hart, rose sacktor, jessica shriftman. director: dustin cohen.

credit: creative director. team: ian hart, rose sacktor, jessica shriftman. director: dustin cohen.

We launched "Commit to Something" on New Year's Day.  While most people were waking up with hangovers, we shot, edited, and released a film of the first random person to work out, first thing in the morning, on the first day of the new year -- celebrating Equinox's most committed member of all. 

credit: creative director. team: rajeev basu, mat zarbatany, alison joseph. director: bob blankemeir.