OMG!!! That's so weird!!! I was just thinking about Equinox, too!!!

For those not familiar, Equinox is a gym we probably can't afford. Gym ads are boring. We tried doing something different.

There was some nice chatter here, too. The Today Show, People Magazine, Time, Out Magazine, Details, Elle, Refinery 29, Huffington Post, Mashable, and more. Even Snoop Dogg gave his approval. 

credit: creative director. team: matt simpson, ian hart, rose sacktor, jessica shriftman. director: dustin cohen.

released super bowl sunday. credit: creative director. team: ian hart, rose sacktor, jessica shriftman. director: dustin cohen.

For gay-pride month we helped Equinox create a whole new alphabet.

Take that, old alphabet. 

Featured in BuzzfeedRefinery 29Huffington Post, Italian Vogue, domestic Vogue and more. 

credit: creative director, writer ian hart, art director: jess shiriftman, director: jordan bahat