Sometimes we do ads. Sometimes we do ads and then turn those ads into I.P. Then we take that I.P. and use it as an employee initiative. Then have employees hand out bags at the airport to families flying with kids on Christmas Day. Or we surprise kids at Scottish Rite Hospital in Atlanta. Other times we make additional bags, and raise more money for the hospital as well. Sometimes.  

credit: creative director, writer: matt rivitz, art director, tyler magnusson, director: noam murro

credit: creative director, writer: 'pepe' hernandez, art director: perry morton, director: sean dunne